The
12th EASN International Conference on Innovation in Aviation & Space
was successfully held in Barcelona - Spain, from October 18
th
to October 21
st
, 2022. It was the first EASN in-person ...gathering after the COVID-19 pandemic outbreak in March 2020.
The
EASN Association
and the
Universitat Politecnica de Catalunya – Barcelona Tech (UPC)
would like to cordially thank all the participants of the
12th EASN International Conference
. Many thanks are also due to the Keynote Speakers, Session Chairs, Authors and Presenters, the International Scientific Committee, and the local Organizing Committee for making this Conference a big success.
The event included
8 Keynote Speeches
, more than
400 technical presentations and feedback slots
distributed in
75 sessions and workshops
. Moreover,
85 Aviation & Space Projects
disseminated their latest research results as well as the future trends in the respective technological fields. In total, more than
470 participants from 39 countries
joined the 12th EASN International Conference, making this year’s gathering the most successful in the EASN Conference series so far.
List of The EASN Conference Co-Chairmen, International Scientific Committee of the 12th EASN International Conference and Logos are available in this pdf.
This research investigates the influence of incomplete typeface logos on consumer perceptions of the firm. In these logos, parts of the characters in the company name are intentionally missing or ...blanked out, giving rise to a form of perceptual ambiguity. Three studies demonstrate that although incomplete typeface logos have an unfavorable influence on perceived firm trustworthiness, they have a favorable influence on perceived firm innovativeness. The former influence is tied to the logo's perceived clarity, while the latter influence is tied to its perceived interestingness. Furthermore, incomplete typeface logos have an unfavorable influence on overall attitude toward the firm, but only for consumers with a prevention, rather than promotion, focus. These findings suggest that firms should avoid incomplete typeface logos if perceptions of trustworthiness are critical or if consumers are likely to have a prevention focus. However, such logos may be successfully employed with promotion-focused consumers, and they may be used as a tool to position a firm as innovative.
O objetivo deste artigo é analisar as histórias e memórias dos empréstimos consignados realizados por velhos em Belo Horizonte. Utilizamos das convergências entre as metodologias histórica e ...qualitativa e triangulamos 15 entrevistas narrativas semiestruturadas com a análise documental e anotações de caderno de campo. Partindo da Análise de Narrativa Temática, apresentamos os resultados. Destacamos que os participantes desvelam em suas memórias o funcionamento do sistema de dívida, sobrelevando a vulnerabilidade da população velha frente às estratégias das instituições financeiras. Contribuímos para o avanço de estudos de grupos sociais marginalizadas pelo mainstream acadêmico, ressaltando sujeitos por vezes não vistos e silenciados.
This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the ...favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate image and corporate reputation? The favorability of a corporate logo is reflected by the extent to which consumers positively regard that logo. The findings from the consumers' perspectives in the context of a financial setting, suggest that the main factors that bear influence on a favorable corporate logo (antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in enhancing the corporate image, attitude toward advertisements, recognizability, familiarity, and corporate reputation. Key implications for managers and researchers are highlighted.
PDF
