This article presents a study designed to investigate and map the trajectories of brand love. Consumers described experiences related to the initiation and evolution of their relationships with their ...most loved brand. Participants were asked to graphically trace the course of their feelings toward their currently most loved brand and to recall the events that influenced those feelings. The paths toward brand love followed five distinct trajectories, labeled as "slow development," "liking becomes love," "love all the way," "bumpy road," and "turnabout." The formative experiences shaping these trajectories often include individual, personal, and private experiences that are largely outside any marketer's control.
The public has something of an obsession with love languages, believing that the key to lasting love is for partners to express love in each other’s preferred language. Despite the popularity of ...Chapman’s book The 5 Love Languages, there is a paucity of empirical work on love languages, and collectively, it does not provide strong empirical support for the book’s three central assumptions that (a) each person has a preferred love language, (b) there are five love languages, and (c) couples are more satisfied when partners speak one another’s preferred language. We discuss potential reasons for the popularity of the love languages, including the fact that it enables people to identify important relationship needs, provides an intuitive metaphor that resonates with people, and offers a straightforward way to improve relationships. We offer an alternative metaphor that we believe more accurately reflects a large body of empirical research on relationships: Love is not akin to a language one needs to learn to speak but can be more appropriately understood as a balanced diet in which people need a full range of essential nutrients to cultivate lasting love.
The extant literature on brand love lacks appraisal of theories and discourse on the conceptualizations of brand love. This work differentiates these conceptualizations, categorizes in three mutually ...exclusive forms, and labels as perfect two-way love, imperfect two-way love, and perfect one-way love.
Building on a long tradition of measuring cultural logics from a relational perspective, we analyze a recent survey of American university students to assess whether institutional logics operate in ...the lived experience of individuals. An institutional logic is an analytic troika of object, practice, and subject linked together through dually ordered systems of articulations. Using the formal method of correspondence analysis (MCA) we identify two latent dimensions that order physical, verbal, emotional, categorical, and moral practices of and investments in love. We take these dimensions as evidence of an institutional logic. The dominant first dimension is organized through talk of love, non-genital physical intimacies, and affective investment. It has no sexual specificity. The subsidiary second dimension is organized through moral investment and it has a genital sexual specificity. There is little difference between women and men, either in the way these dimensions are organized or in the location of men and women within these dimensionalized spaces. We find that romantic love has a situated material effect in terms of increasing the probabilities of orgasm.
Movement Love Letters Rising, Million
Frontiers (Boulder),
2024, 2024-00-00, 20240101, Letnik:
45, Številka:
1
Journal Article
Recenzirano
The evolving nature of the fight for liberation in relation to technology, society, and capitalism is discussed, highlighting the Love Letters to Movement Leaders collection.The Love Letters to ...Movement Leaders collection is introduced as a means of deepening this relationship, although it is acknowledged that it does not cover all issues and identities. The transformative power of letter writing is highlighted, particularly in breaking the isolation experienced by incarcerated individuals and affirming their deserving of care, love, and support. A workshop on abolition and decarceration, where participants wrote love letters to two incarcerated comrades, Patti Waller and Tien Pham, is also tackled.
