The emergence of 24/7 cable news channels within the US revolutionized news consumption, offering viewers accessibility beyond fixed broadcast schedules. While the phenomenon began with CNN, ...competitors quickly emerged, targeting different political ideologies and mirroring the heightened polarization that has altered American society. Cable news channels must market themselves effectively to their audiences through distinctive product differentiation strategies. Understanding these approaches provides insights into information dissemination, political communication, and audience engagement dynamics. This paper aims to conduct a formal media analysis of current self-promotional advertisements across the big three cable news networks within the US to derive insights into contemporary differentiation strategies crucial for monitoring the industry’s technological transition. As the rest of the world has begun to wrestle with increased polarization, this analysis will be relevant to anticipating how non-US news sources use ideology and values to position themselves within highly competitive markets.
This study delves into U.S. catfish consumer behavior in the Southern USA, utilizing a comprehensive online survey encompassing 2,129 participants across ten states. Employing rigorous statistical ...analysis, including regression and multinomial logistic regression, the research dissects the intricate interplay of socio-economic variables, cultural influences, and personal preferences. Significant findings indicate a discernible shift in preferences towards fresh catfish, reflective of an evolving seafood consumption landscape. Noteworthy impacts of seafood branding, recipe information, and resealable packaging on consumer behavior further underscore the involvedness of decision-making. Crucially, socio-demographic factors such as age, gender, income, education, and occupation emerge as pivotal determinants of catfish consumption frequency, providing valuable insights for targeted marketing. Implications extend to policymakers, industry stakeholders, and researchers in aquaculture economics. Recommendations advocate for tailored marketing strategies that consider regional nuances, socio-demographic intricacies, and evolving consumer preferences. Integrating customized marketing, supply chain management, and pricing strategies is poised to address the diverse preferences of consumers across varied regions.
•Using an online survey with 2,129 participants across 10 Southern USA states, the study employs advanced statistical methods.•Findings indicate a noticeable shift towards fresh catfish, reflecting changes in seafood consumption patterns.•Significant influence observed from seafood branding, recipe information, and resealable packaging on consumer behavior.•Factors like age, gender, income, education, and occupation are pivotal in determining catfish consumption frequency.•Implications include tailored marketing, pricing strategies, and approaches to meet diverse consumer preferences for policymakers and industry.
A debate about whether firms with superior customer satisfaction earn superior stock returns has been persistent in the literature. Using 15 years of audited returns, the authors find convincing ...empirical evidence that stock returns on customer satisfaction do beat the market. The recorded cumulative returns were 518% over the years studied (2000-2014), compared with a 31% increase for the S&P 500. Similar results using back-tested instead of real returns were found in the United Kingdom. The effect of customer satisfaction on stock price is, at least in part, channeled through earnings surprises. Consistent with theory, customer satisfaction has an effect on earnings themselves. In addition, the authors examine the effect of stock returns from earnings on stock returns from customer satisfaction. If earnings returns are included among the risk factors in the asset pricing model, the earnings variable partially mitigates the returns on customer satisfaction. Because of the long time series, it is also possible to examine time periods when customer satisfaction returns were below market. The reversal of the general trend largely resulted from short-term market idiosyncrasies with little or no support from fundamentals. Such irregularities have been infrequent and eventually self-correcting. The authors provide reasons why irregularities may occur from time to time.
Abstract
Introduction
Little is known about the location and store type of premium cigar retailers in the United States. Different store types may expose people to secondhand smoke (eg, cigar bar or ...lounge) and may also have age restrictions (eg, tobacco shops) that could reduce youth exposure to products and marketing.
Aims and Methods
We obtained a national retailer dataset from the Premium Cigar Association (PCA) from 2019 to 2021. We coded store type using nine categories and used generalized estimating equations to examine associations between census tract sociodemographic characteristics and PCA store type.
Results
Of the 1279 PCA retailers, the majority were cigar stores (39%), followed by tobacco shops (26%), cigar bars or lounges (20%), and beer, wine, or liquor stores (15%). Overall, there were no statistically significant associations between tract-level sociodemographic characteristics and the odds that a retailer was a specific store type versus another store type. However, PCA retailers located in tracts with a higher percentage of non-Hispanic Black residents were associated with 1.12 times the odds of being a cigar bar or lounge versus another type (95% CI, 1.02 to 1.22).
Conclusions
The majority of PCA retailers are specialty cigar stores or cigar bars or lounges, and few are more traditional tobacco retailers, such as convenience stores. We document a higher odds of a store being a cigar bar or lounge for retailers located in neighborhoods with a higher proportion of Black residents, which may contribute to inequities in tobacco-related disease and disability because of potentially greater secondhand smoke exposure.
Implications
Specialized retailers account for most premium cigar stores. One in five PCA retailers was a cigar bar or lounge, which raises public health concerns around exposure to secondhand smoke for patrons and employees. Local jurisdictions should examine zoning ordinances in tandem with sociodemographic characteristics to ensure inequities in the location of cigar bars or lounges are not produced or sustained given the potential harms associated with secondhand smoke exposure.
Quality is a central element in business strategy and academic research. Despite important research on quality, an opportunity for an integrative framework remains. The authors present an integrative ...framework of quality that captures how firms and customers produce quality (the quality production process), how firms deliver and customers experience quality (the quality experience process), and how customers evaluate quality (the quality evaluation process). The framework extends the literature in several ways. First, the authors describe important linkages between the three processes, including links reflecting the role of co-production. Second, they point to overlooked aspects of the quality processes that influence how quality is conceptualized and should be managed. These include customer heterogeneity in measurement knowledge and motivation; the role of emotion in quality production, experience, and evaluation; and a new typology of attributes. Third, they propose a quality state residing within each quality process and describe what gives rise to these states, which will enhance decision makers' ability to measure and manage quality processes. Finally, they offer theoretical and managerial implications derived from their integrative quality framework including 20 strategies to increase customer satisfaction.
How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., traditional, electronic, multichannel) and product category? The authors develop a ...conceptual model and hypotheses on the moderating effects of two key product category characteristics—the utilitarian versus hedonic nature of the product category and perceived risk—on the channel preference—monetary value relationship. They test the hypotheses on a unique large-scale, empirically generalizable data set in the retailing context. Contrary to conventional wisdom that all multichannel customers are more valuable than single-channel customers, the results show that multichannel customers are the most valuable segment only for hedonic product categories. The findings reveal that traditional channel customers of low-risk categories provide higher monetary value than other customers. Moreover, for utilitarian product categories perceived as high (low) risk, web-only (catalog- or store-only) shoppers constitute the most valuable segment. The findings offer managers guidelines for targeting and migrating different types of customers for different product categories through different channels.
This study aims to explore the psychological needs and satisfaction of Chinese, Japanese, and Korean tourists across three phases (i.e. before, during and perceived aftermath) of the COVID-19 ...pandemic. It fulfilled the theoretical extension of the Existence, Relatedness and Growth (ERG) theory to identify the basic psychological needs of the tourists in a pandemic situation. In-depth interviews, findings confirmed ERG processes of Satisfaction-Progression, Frustration-Regression, and Simple-Frustration. Nevertheless, the predominant psychological needs of tourists were different in each phase. The study contributes to a better understanding of post-pandemic needs of the tourists and is useful in redesigning travel experiences.
Sharing tourism experiences in social media Sotiriadis, Marios D.
International journal of contemporary hospitality management,
01/2017, Letnik:
29, Številka:
1
Journal Article
Recenzirano
Purpose
The purpose of this paper is twofold: to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behavior brought about by the use ...of social media (SM); and to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges.
Design/methodology/approach
A volume of 146 peer-reviewed journal articles were retrieved from two major databases. Content analysis of this academic research has been performed, exploring the effects of online reviews on tourism consumers and providers.
Findings
The content analysis identified three main research themes that were investigated by scholars and classified into two major categories, namely, consumer perspective and provider perspective: the antecedents (factors motivating and influencing tourists); the influence of online reviews on consumer behaviour; and the impact of these reviews on tourism businesses (providers’ perspective).
Research limitations/implications
This study is based on a literature review and outcomes reported by previous studies; hence, the suggestions are indicative rather than conclusive. Some publication sources were not included.
Practical implications
This paper suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing.
Originality/value
It provides an update of the state of published academic research into SM and an integrated set of management and marketing strategies for tourism providers in seizing the opportunities and dealing with the challenges raised in a digital context.
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