PurposeSmart cities and their internationalization process and efforts in order to gain the competitive advantage in the international arena have received a great deal of attention by marketing ...scholars and practitioners alike. Yet, the growing number of studies focused on this topic has led to considerable fragmentation and theoretical confusion.Design/methodology/approachTo move the domain forward, this study applies the systematic review methodology and reviews 41 peer-reviewed articles published in highly esteemed publication outlets.FindingsBuilding on the antecedents–phenomenon–consequences framework, the authors discuss the antecedents and consequences of the various innovative marketing strategies that smart cities adopt for their internationalization and development of an international competitive advantage. In the process of doing so, the authors synthesize the findings of the studies as well as literature gaps that provide fruitful avenues for future research.Originality/valueThis article offers a systematic review of extant marketing research on smart cities and their efforts to internationalize. In particular, this study advances the conceptual development of smart city internationalization and innovation by a marketing lens, provides an integrative, international-oriented framework that maps the extant literature across disciplines and countries, expands the boundaries of this research domain into new research paths and offers implications for policy and practice.
Drawing on traditional resource-based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orientation and the marketing capabilities through which ...resources are deployed into the marketplace as drivers of firm performance in a cross-industry sample. Our findings indicate that market orientation and marketing capabilities are complementary assets that contribute to superior firm performance. We also find that market orientation has a direct effect on firms' return on assets (ROA), and that marketing capabilities directly impact both ROA and perceived firm performance.
In this research, we consider a supplier-e-tailer supply chain where the e-tailer offers a full return policy (i.e., full refund) to its consumers and both the supplier and the e-tailer have their ...own information about the product demand of online selling. In this setting, we investigate what effective mechanism can be utilized to motivate the supplier and the e-tailer to share their information and also eliminate information distortion simultaneously, and how the e-tailer's return policy impacts the value of information sharing. Our results show that when the two-part tariff mechanism is implemented, both the supplier and the e-tailer would share their information conditionally. As a result, both the supplier and the e-tailer have their motivations to distort the shared information. However, the cooperative wholesale price with profit sharing is an effective mechanism to be utilized to motivate the supplier and the e-tailer to share their information truthfully and create a win-win solution. Furthermore, our results show that comparing to the two-part tariff mechanism, the cooperative wholesale price mechanism has a competitive advantage to help both the supplier and the e-tailer achieve higher profits. In addition, our results also indicate that both the supplier and the e-tailer have stronger motivation to implement an information sharing arrangement when a full return policy is offered to consumers.
•Information sharing is beneficial to supply chain players•Two-part tariff only can be utilized to implement information sharing conditionally.•Cooperative wholesale price eliminates information distortion and always creates win-win solution.•Returns policy helps increase the value of information sharing.
Internet review forums increasingly supplement expert opinion and social networks in informing consumers about product quality. However, limited empirical evidence links digital word-of-mouth to ...purchasing decisions. We implement a regression discontinuity design to estimate the effect of positive Yelp.com ratings on restaurant reservation availability. An extra half-star rating causes restaurants to sell out 19 percentage points (49%) more frequently, with larger impacts when alternate information is more scarce. These returns suggest that restaurateurs face incentives to leave fake reviews but a rich set of robustness checks confirm that restaurants do not manipulate ratings in a confounding, discontinuous manner.
The general aim of the project SUS&LOW is to increase the sustainability of fresh produce by testing and implementing low-input agricultural practices (LIP) with positive impact on product quality ...with the support of non-destructive (ND) tools for real-time quality assessment and for product discrimination. Additionally, new marketing strategies are generated to better support the added value of the products and to satisfy the final consumers’ preferences. The SUS&LOW project consists of three work packages (WP) and the adopted methodology used two model crops: rocket salad and tomato. The WP1, focused on the reduction of agricultural inputs, showed that sensor-based fertigation management might improve sustainability of soilless cultivation. Results coming from WP2, aimed to the evaluation of ND techniques, outlined the high potentiality of hyperspectral imaging (HSI) and Fourier transformed-near infrared (FT-NIR) techniques for the authentication of sustainable growing methods. Moreover, project activities’ proved computer vision system (CVS) as an effective tool for evaluating the product quality also through the bag. The WP3, dealing with marketing strategies, indicated a positive approach of consumers compared to LIP products certified through a visual storytelling platform.
This research delves into the intricate dynamics of the Indonesian market, exploring the impact of digital marketing strategies on consumer purchasing decisions and the mediating role of customer ...satisfaction. Amidst a rapidly evolving digital landscape, characterized by increased internet penetration and a surge in online activities, businesses face the challenge of adapting their strategies to remain competitive. Leveraging a diverse and representative sample of 100 Indonesian respondents, this study employs a cross-sectional survey design and utilizes Partial Least Squares Structural Equation Modeling (PLS SEM) for data analysis. The findings reveal a significant positive relationship between digital marketing strategies and customer satisfaction, emphasizing the pivotal role of effective digital initiatives in shaping the overall consumer experience. Moreover, the study underscores the mediating influence of customer satisfaction on the relationship between digital marketing strategies and consumer purchasing decisions. These insights not only contribute to the academic discourse in marketing but also offer practical implications for businesses aiming to optimize their strategies in the dynamic Indonesian market.
Specific Features of Luxury Products Branding Krajnović, Aleksandra; Bosna, Jurica; Grubišić, Sara
Elektronički Zbornik Radova Veleučilišta u Šibeniku,
12/2021, Letnik:
15, Številka:
3-4
Journal Article
Recenzirano
Odprti dostop
In this modern world characterized by
rapid change, the role of marketing is increasingly important. Developing a
brand is one way in which a competitive advantage can be achieved. The work
defines ...the concept of luxury through the prism of marketing, shows the
specifics of marketing in the luxury products market and the key factors that
influence the demand for luxury products. The paper found that the key to
success is to effectively create a market strategy whose main goal is to create
a strong and emotional long-term relationship between the brand and the
consumer. Also, the new trend of "abundant rarity" has led companies
in the luxury goods sector to strive to strike an optimal balance between
exclusivity and affordability.
U suvremenom svijetu kojeg karakteriziraju brze promjene, uloga marketinga sve je važnija. Razvijanje brenda jedan je od načina na koji se može postići konkurentska prednost. Ovaj rad definira pojam luksuza kroz prizmu marketinga, prikazuje specifičnosti marketinga na tržištu luksuznih proizvoda te ključne faktore koji utječu na potražnju za luksuznim proizvodima. Rad je otkrio da je ključ uspjeha učinkovito stvaranje tržišne strategije čiji je glavni cilj stvaranje snažnog i emocionalnog dugoročnog odnosa između marke i potrošača. Također, novi trend "obilne rijetkosti" naveo je tvrtke u sektoru luksuzne robe da teže optimalnoj ravnoteži između ekskluzivnosti i pristupačnosti.
This study examines the impact of corporate philanthropy growth on sales growth using a large sample of charitable contributions made by U.S. public companies from 1989 through 2000. Applying Granger ...causality tests, we find that charitable contributions are significantly associated with future revenue, whereas the association between revenue and future contributions is marginally significant at best. We then identify the mechanism underlying our findings. Our results are particularly pronounced for firms that are highly sensitive to consumer perception, where individual consumers are the predominant customers. In addition, we document a positive relationship between contributions and customer satisfaction. Overall, our evidence suggests that corporate philanthropy, under certain circumstances, furthers firms' economic objectives.
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