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491.
  • Survey on the role of Relat... Survey on the role of Relationship Insurance Marketing Strategies on Perceptions of Customers about Services Quality and their Gratitude
    Seyed Mahdi Alhosseini Almodarresi; Najmeh Moghaddamzadeh; hooshmand bagheri garbollagh Muṭālaʻāt-i mudīrīyat- rāhburdī, 04/2020, Letnik: 11, Številka: 41
    Journal Article
    Recenzirano
    Odprti dostop

    Todey, insurance, as an economic tool, has become a major industry in the country that provides services to various classes of society. Insurance has a key role in strengthening the economic power of ...
Celotno besedilo
492.
  • A Marketing Perspective on ... A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
    Homburg, Christian; Bucerius, Matthias Journal of marketing, 01/2005, Letnik: 69, Številka: 1
    Journal Article
    Recenzirano
    Odprti dostop

    Previous research on mergers and acquisitions (M&A) has neglected marketing issues by and large. In this article, the authors examine the effects of postmerger integration in marketing (extent and ...
Celotno besedilo
493.
  • Cost Structure, Customer Pr... Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
    Campbell, Dennis; Frei, Frances Management science, 01/2010, Letnik: 56, Številka: 1
    Journal Article
    Recenzirano

    This paper uses the context of online banking to investigate the consequences of using self-service distribution channels to alter customer interactions with the firm. Using a sample of retail ...
Celotno besedilo
494.
  • Satisfaction (Mis)pricing R... Satisfaction (Mis)pricing Revisited: Real? Really Big?
    Bharadwaj, Sundar G.; Mitra, Debanjan Journal of marketing, 09/2016, Letnik: 80, Številka: 5
    Journal Article
    Recenzirano

    The question of whether customer satisfaction is mispriced by the stock market has been debated over the past decade, yet it remains unintegrated with the broader asset pricing literature. The ...
Celotno besedilo
495.
  • Modernization of the Format... Modernization of the Format of Ukraine’s Trade Integration With the EU in the Conditions of Implementation of the DCFTA
    Yatsenko, Olha; Reznikova, Nataliia; Karasova, Nataliia ... Problemy Zarządzania, 01/2020, Letnik: 18, Številka: 4 (90)
    Journal Article
    Recenzirano
    Odprti dostop

    Purpose: The purpose is to define the efficiency and priorities of modernization of Ukraine's trade integration with the EU countries in the implementation of DCFTA and to attempt to assess the ...
Celotno besedilo
496.
  • Exploring retailer marketin... Exploring retailer marketing strategies for value added bean products in Kenya
    Nakazi, Florence; Babirye, Immaculate; Birachi, Eliud ... The international food and agribusiness management review, 07/2018, Letnik: 22, Številka: 5
    Journal Article
    Recenzirano
    Odprti dostop

    Unlike many other Sub-Saharan African countries, for many years Kenya had comparative advantages in the manufacturing of processed bean products. However, for new competitors intending to join the ...
Celotno besedilo
497.
  • Realizing Product-Market Ad... Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation
    Hughes, Mathew; Martin, Silvia L.; Morgan, Robert E. ... Journal of international marketing (East Lansing, Mich.), 01/2010, Letnik: 18, Številka: 4
    Journal Article
    Recenzirano

    This study examines the pivotal role of ambidextrous innovation in the strategy-performance thesis of the export ventures of high-technology international new venture (INV) firms. To date, the ...
Celotno besedilo
498.
  • The Features of the Combina... The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
    Labudin, Alexander; Shamchalov, Amir Administrative consulting, 04/2018 7
    Journal Article
    Recenzirano
    Odprti dostop

    The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) ...
Celotno besedilo

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499.
  • Consumer perceptions of foo... Consumer perceptions of foods processed by innovative and emerging technologies: A conjoint analytic study
    Cardello, Armand V.; Schutz, Howard G.; Lesher, Larry L. Innovative food science & emerging technologies, 03/2007, Letnik: 8, Številka: 1
    Journal Article

    Conjoint analytic surveys were administered to 225 potential consumers of foods processed by innovative and emerging food technologies in order to assess the factors contributing to their interest in ...
Celotno besedilo
500.
  • Strategic Firm Commitments ... Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
    Srinivasan, Raji; Moorman, Christine Journal of marketing, 10/2005, Letnik: 69, Številka: 4
    Journal Article
    Recenzirano
    Odprti dostop

    Academic studies offer a generally positive portrait of the effect of customer relationship management (CRM) on firm performance, but practitioners question its value. The authors argue that a firm's ...
Celotno besedilo

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