The movie lifecycle comprises production, distribution, and exhibition factors. In general, the most significant expenses are associated with the production factors. However, the movie title is one ...of the relatively inexpensive production factors that a studio can use to its advantage. This study examines how an informative movie title, that is, a movie title that contains information about its genre or storyline, affects a movie's box office revenue. This study used an analysis of a 5-year period in the South Korean movie market to show that an informative movie title has a positive impact on box office revenue for an under-promoted movie, where prerelease promotional activities are measured by the volume of prerelease media exposure. However, this impact decreases as prerelease promotional activities increase. This mechanism not only contributes to the understanding of the film industry, but also to the literature on the entertainment industry and brand and firm names.
Cinematic works around indigenous lives in India have long been marginalized within the scope of "film as an entertaining art form." Striking a balance between a faithful rendition of an indigenous ...community and the infusion of entertainment seemed impossible within the Indian film industry until Kantara struck the silver screen. Since its release, the film has been subjected to constructive and positive criticism, but the representation of women in the film has either remained unattended to or viewed negatively. This research paper intends to approach the use of indigenous media and epistemology in the film as a symptomatic representation of fourth cinema and then to address the representation of women from the perspective of faithful representation and indigeneity.
