Media are teaching resources that help teachers transmit messages and learning material to students effectively and efficiently. Music video making is one example of how educational media is used in ...anatomy training. The aim of this article is to elaborate the stages of hand music video development. The three main stages of film and video production are pre-production, production, and postproduction. Identifying the type of music video, script writing, song composition, music and vocal recording, and storyboard production are all parts of the pre-production stage. Shooting and selecting the music video’s mood, with a few adjustments, are part of the production stage. Finally, editing is included in the post-production stage. Hand music videos were found to aid in the teaching of anatomy, with the music video containing visual, auditory, and kinaesthetic elements. Therefore, music videos can be used as an alternative teaching approach, particularly in difficult subject areas that demand extensive memorisation.
Previously, gender-specific affective responses have been shown using neurophysiological signals. The present study intended to compare the differences in electroencephalographic (EEG) power spectra ...and EEG brain sources between men and women during the exposure of affective music video stimuli. The multi-channel EEG signals of 15 males and 15 females available in the database for emotion analysis using physiological signals were studied, while subjects were watching sad, depressing, and fun music videos. Seven EEG frequency bands were computed using average Fourier cross-spectral matrices. Then, standardized low-resolution electromagnetic tomography (sLORETA) was used to localize regions involved specifically in these emotional responses. To evaluate gender differences, independent sample
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test was calculated for the sLORETA source powers. Our results showed that (1) the mean EEG power for all frequency bands in the women’s group was significantly higher than that of the men’s group; (2) spatial distribution differentiation between men and women was detected in all EEG frequency bands. (3) This difference has been related to the emotional stimuli, which was more evident for negative emotions. Taken together, our results showed that men and women recruited dissimilar brain networks for processing sad, depressing, and fun audio–visual stimuli.
The protection of wildlife in Indonesia is still one of the important topics in the design of media campaigns. Among the various forms of campaign media that socialize is a media campaign in the form ...of animated music videos. This study discusses a two-dimensional animated music video entitled “Sabda Alam” by SMK Raden Umar Said Kudus, which tells about endemic birds in Indonesia. The purpose of this research is to formulate the elements in the animated music video to be used as a visual grammar model. This research used a combination method in the form of quantitative and qualitative analysis. Quantitatively, the data shows that this animated music video can have a positive influence on the audience, so that the audience feels more concerned about environmental problems, especially about endangered animals in Indonesia. Qualitatively, the analysis refers to the elements in the visual communication design using a visual grammar approach from Christian Leborg which consists of abstract elements, concrete elements, activities elements, and relations elements. The results of the analysis of this study formulate a visual grammar model that combines formalistic aspects in the basic design, animated film structure, cinematography, and layers of sign meaning based on semiotic theory. This research is expected to be a scientific reference in making animated music videos as a media campaign, and to be able to inspire creators to develop other environmental-themed creative economy products. Keywords: Visual Grammar Model, Animated Music Video, Campaign Media
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