There exists a complex and ever-evolving relationship between social media and medicine. This study investigates the usage of X (formerly Twitter) among neurosurgeons and explores how virtual ...engagement potentially impacts this specialty.
The researchers examined X posts from the top fifty influential neurosurgeons over 6 months. Demographics and practice information were collected. Posts were categorized into 9 predetermined coding definitions. Descriptive statistics were used to summarize user characteristics. χ2 tests and two-tailed T-tests were employed to examine patterns of posting behavior.
Most influencers practiced in an academic setting (89%) and 43% of them were age fifty or older. Only 15% identified as female. Cerebrovascular subspecialists accounted for 39% of the cohort. Reposting was the most popular type of posting, constituting 61% of all posts. The most common postcategory observed was “Professional Events” (31%), while “Patient Education” was the least common (0.8%). Private practice and general neurosurgeons infrequently posted about “Professional Events” (5.1%, P < 0.01 and 3.2%, P < 0.01, respectively). “Personal Thoughts” constituted the second most common category, with a notable increase among users younger than 50 (25%, P < 0.01), individuals who identified as female (62%, P < 0.01), those in private practice (69%, P < 0.01), and general neurosurgeons (86%, P < 0.01).
Neurosurgeons of all ages use X to advance their careers and stay updated. However, the utilization of this influential platform likely varies depending on the current practice setting and individual career goals. Neurosurgeons on X appear to have the greatest influence within an academic context, particularly when promoting professional events.
Participation in professional events in the fields of reading literacy and reading culture has a positive impact on boosting professional self-confidence. The available data reflects the ...accessibility of professional events for the promotion of reading literacy and reading culture in Slovenia. Practitioners attend such training, but at the same time, they doubt their competence to encourage and plan the development of reading literacy and reading culture. This study uses research methodology of 1) a review of publicly available data and published research, and 2) case study, with survey method. The question about the participants' feelings when transferring a professional event from a physical to an online environment has been added to the main research question. The research shows that professional events have a significant impact on professional self-confidence, on understanding one's role and her/his contribution to the reading literacy promotion, and thus, they shape one's attitude towards reading and books. In terms of participants' feelings when watching events online, satisfaction with socialising with colleagues and with the event venue is replaced by satisfaction with the content provided. The case study is based on an event organised by the Centre for Reading Literacy Promotion at the Maribor Public Library.
Purpose
This study aims to explore how professional event associations’ recovery strategies are perceived by members and to measure the consequent influence of the perceived fit of recovery ...strategies on organizational identification (OI), consistent behavioral intentions and long-term commitment intentions.
Design/methodology/approach
Data were collected from current members of professional event management associations who work not only as event planners but also as service providers in the hospitality and tourism industry. The authors used partial least squares structural equation modeling to test the proposed model.
Findings
The perceived fit between recovery strategy and internal domains, the self in particular, was found to be the most important in exerting effects directly on OI, and its indirect effects are significant on all the behavioral intentions toward the association, while the perceived fit of recovery strategy with external domains, especially the industry, was not significant with any of the other factors.
Practical implications
The findings from the present study provide professional event association leaderships with significant managerial implications in establishing a sustainable business model to retain current members and increase their intentions toward consistent engagement and long-term commitment.
Originality/value
Stepping forward from the strategic management and organizational behavior literature in the private sector, the authors shed light on a crisis recovery mechanism of professional associations in the event industry, to the best of the authors’ knowledge, the first such attempt in the event management literature.
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