Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and ...processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.
This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.
Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/'race' communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.
Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion ...- to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.
Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in ...citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. Co-Production and Co-Creation: Engaging Citizens in Public Services offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science, service management, sociology and voluntary sector studies.
Focusing on the experiences of people in Russia and Ukraine,
Staging Democracy shows how some national leaders' seeming
popularity rests on local economic compacts. Jessica Pisano draws
on long-term ...research in rural communities and company towns,
analyzing how local political and business leaders, seeking favor
from incumbent politicians, used salaries, benefits, and public
infrastructure to pressure citizens to participate in command
performances.
Pisano looks at elections whose outcome was known in advance,
protests for hire, and smaller mises en scène to explain why people
participate, what differs from spectacle in totalitarian societies,
how political theater exists in both authoritarian and democratic
systems, and how such performances reshape understandings of the
role of politics.
Staging Democracy moves beyond Russia and Ukraine to
offer a novel economic argument for why some people support Putin
and similar politicians. Pisano suggests we can analyze politics in
both democracies and authoritarian regimes using the same
analytical lens of political theater.
•Mabel Flanley and Sally Woodward capitalized on expertise in home economics and women’s clubs.•Flanley and Woodward’s successful public relations agency helped other women enter the field.•Flanley ...and Woodward contributed to the development of professional standards and codes of ethics.•Flanley and Woodward influenced other corporate PR practitioners to focus on women publics.•Flanley and Woodward’s inclusion efforts paralleled diversity initiatives of other groups.
After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women publics, and they drew on their experiences with home economics and women’s clubs to promote a variety of clients from agribusiness, heavy industry, and government and nonprofit organizations. They carved a path for other women, contributed to the development of professional standards, and influenced other practitioners to target women audiences, and their inclusion initiatives paralleled those of other groups based on diversity of race, ethnicity, and gender.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations ...developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
PurposeThis study attempts to identify the drivers for change in Public Relations education and what assumptions are made about professional practice. The authors suggest signature pedagogy has the ...potential to deepen our understanding of the teaching and learning of Public Relations and what this means as the Public Relations curriculum adapts. The paper has theoretical and practical value. It forefronts the concept of signature pedagogy as a fresh way to look at Public Relations teaching and learning that can be developed.Design/methodology/approachThis paper aims to explore the historical and contemporary context of teaching Public Relations within a university setting, how it has evolved and the assumptions that underpin it both nationally and internationally. Using a mixed methods approach, the paper investigates how the curriculum has changed since 2000, how it interacts with industry and how it reflects educational historical and contemporary frameworks. It also explores the assumptions on which Public Relations education was and is based and whether signature pedagogy is evidenced.FindingsThis study concludes that, from a signature pedagogy perspective, many current Public Relations curricula emphasise surface structures of learning. Deep structures, focusing on critical engagement and conceptual approaches to problem solving, are more variable, disconnected and contested. The data indicate the existence of an Anglo-American, skills-based approach to Public Relations knowledge, alongside international nuances around multi-culturalism. From a practical viewpoint, the paper contributes to how Public Relations programmes can be designed, taught and adapted in the future.Originality/valueThe paper evidences fully unique, primary research.
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin ...and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Public Archaeology Merriman, Nick
2004, 20040802, 2004-04-23, 2004-08-02
eBook
Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of ...academic attention in its own right.
Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders.
Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the Elgin marbles or indigenous remains testify to an increasing public interest in archaeology.
For students and scholars of this archaeology, and of its relationship with the public, this will prove essential reading.
1. Diversity and Dissonance in Public Archaeology 2. Public Archaeology in the USA 3. Archaeology and Public Education in North America: View from the Beginning of the Millenniun 4. Involving the Public in Museum Archaeology 5. Uncovering Ancient Egypt: The Petrie Museum and its Public 6. Presenting Archaeology to the Public: Constructing Insights On-Site 7. Archaeology and the Media
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public ...relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
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