•App retention is a key challenge among online retailers, due to growth of mobile shopping.•Mobility, personalization, product assortment and hedonic motivation are key drivers of impulsive purchase ...on app platform.•Impulsiveness directly and indirectly affects multiple app installation and use behavior.•Intention to install other apps ensues multiple shopping app use among m-shoppers.
Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.
This study examines the post-product-recall behaviors of previously loyal customers. Specifically, the study examines whether they stay with a product or leave it, and if they do stay, then how long ...they delay resumption of their regular purchase cycle. The investigation examines three types of influences on post-recall behavior: first, the behavioral characteristics of customers, including their levels of product loyalty and their strength of shopping habits; second, the use of post-recall promotions and loyal customers’ promotion sensitivity; and third, the recall characteristics, including its seriousness and its public announcement. Using 20,342 point-of-sale grocery scanner transactions by 1919 rewards card members, we found that loyal customers tended to stay with affected products while delaying repurchases of these products. Customers with strong shopping habits may leave the product but do not delay repurchases if they stay. The findings also suggest the differential effects of price promotions and non-price promotions on repurchase behaviors.
Food waste has been receiving much scholarly attention from the academic domain, non-profit organizations and governments as the environmental damages and financial losses it causes increase each ...day, prompting the decision-makers to take preventive measures. Most of the food waste occurs at the household-level, so understanding the causes of consumer-generated food waste will be more useful for prevention. This study aims to investigate both direct and indirect effects of consumers’ moral attitudes, knowledge of food conservation, eating habits, and shopping habits on food waste behavior. Structural equation modeling is employed to survey data gathered from 328 participants in Turkey. The results of the study reveal that moral attitudes have a direct effect on food waste behavior, eating habits, shopping habits, and knowledge of food conservation. Furthermore, shopping habits are shown to have a significant impact on food waste behavior. The analysis also provides evidence of indirect effects such that shopping habits mediate the relationship between moral attitudes and food waste behavior along with the relationship between knowledge of food conservation and food waste behavior. Moreover, the relationship between moral attitudes and shopping habits is mediated by knowledge of food conservation.
The results demonstrate that moral attitudes and shopping habits are two important determinants of food waste. When individuals believe throwing away food is wrong and doesn’t match with their self-image, the amount of food they waste decreases. Also, individuals who shop responsibly, and buy as much as they need, report less food waste. Efforts that aim to reduce food waste in households should focus on fostering strong moral attitudes against food waste and warning consumers about the negative consequences of excessive shopping.
•There is a negative relationship between moral attitudes and food waste behavior.•Consumers who do not shop more than needed, report less food waste.•Moral attitudes relate to knowledge of food conservation, shopping and eating habits.•Shopping habits have an indirect effect on food waste behavior.
Purpose: Online retailing has grown tremendously over the last decade, particularly in the COVID 19 period but little attention has been given to ethical problems arising from it. The purpose of this ...study is to investigate the impact of e-retailing ethics on consumer repurchase intention aiming to highlight the significance of ethical consideration in e-retailing business..
Design/Methodology/Approach: This is a quantitative study and the sample size is 212 participants. Male participants were 129 and Female participants were 83. Respondents mainly included consumers with varying frequencies of online purchasing. The conceptual framework comprised of reliability, non-deception, security, trust and e-service quality as independent variables moderated by shopping habits. The dependent variable was repurchase intention. PlS-SEM was used to analyze the data. The participants mostly were residents of Karachi.
Findings: The repurchase intention of consumers is directly impacted by three independent variables of e-retailing ethics out of five tested in the study i.e. E-service quality, reliability and non-deception while remaining variables trust and security proved insignificant. The study results further revealed that reliability, non-deception, and e-service quality are also positively moderated by shoping habits while security and trust proved insignificant.
Implications/Originality/Value: The findings can be used by online retailing outlets to design marketing strategies for successfully running their store.
The current COVID-19 pandemic has affected every aspect of consumer behavior—their expenses, investments, and financial reserves, as well as their financial and social wellbeing. As a consequence of ...different restrictions, consumers and their shopping patterns have changed significantly; thus, the factors that influence new purchase patterns need to be identified to help traders, retailers, and marketers develop appropriate strategies to respond to crucial consumer changes in the market. A categorical analysis (Pearson’s chi-square test) and correspondence analysis (simple and multivariate) were applied to a sample of 425 Slovak respondents to reveal the most important factors impacting consumers’ financial situations, as well as the effects on the maintenance of new shopping habits established during the pandemic period. The results revealed that consumers’ income, age, and sector of occupation play important roles in the context of new shopping patterns. These findings are in agreement with other global studies, confirming both the worldwide impact of the pandemic on consumer behavior and the importance of national studies on consumer shopping behavior in order for state authorities, traders, marketers, and entrepreneurs to be able to take necessary measures.
The challenge of reducing Food Waste (FW) is a complex social, economic and environmental problem. Fortunately, the realization of FWs huge negative impact on society has triggered –in the last five ...years-a positive turn of focus towards the development of a common understanding of the phenomenon, the identification of its root causes and the initiation of coordinated actions to increase citizen awareness and mitigate negative consequences of FW at all levels of the food supply chain. This paper focuses on the last downstream tier of the food supply chain, i.e. the households, which are reported in literature as being responsible for eight times the energy waste of post-harvest losses on average due to the energy consumed along the supply chain and in food preparation. This study attempts to investigate the effects of shopping habits, like promotional intensive shopping and using shopping lists and eating preferences, like cooking, eating out or ordering in, on food waste generation. In doing so, the results of a survey of 500 Greek households are presented, showing that indeed, household behaviours towards shopping and eating are important food waste determinants and should not be underestimated. Furthermore, the results of this study highlight the need for more research targeted in this area, with the objective to increase consumers' awareness and problem comprehension, enhance their commitment and create the necessary environment for triggering meaningful behavioral changes capable of creating long-term and sustainable results.
The COVID-19 pandemic restrictions sent college students online and off campus, potentially reducing access to healthy food. The objective of this cross-sectional, internet-based study was to use ...qualitative and quantitative survey methods to evaluate whether COVID-19 pandemic restrictions in Texas, USA affected college students’ ability to buy food, how/what they shopped for, how they prepared food, what they ate, how they felt about eating, and overall dietary quality (assessed using Healthy Eating Index HEI scores). Survey responses from 502 students (87.5% female; 59.6% nonwhite, mean age 27.5 ± 0.4 years, >50% graduate students) were analyzed. The qualitative analysis of open-ended questions revealed 110 codes, 17 subthemes, and six themes. Almost all students experienced changes in at least one area, the most common being changes in shopping habits. Participants with low or very low food security had lower HEI scores compared to food secure students (p = 0.047). Black students were more likely to report changes in their ability to buy food (p = 0.035). The COVID-19 restrictions varied in their impact on students’ ability to access sufficient healthy food, with some students severely affected. Thus, universities should establish procedures for responding to emergencies, including identifying at-risk students and mobilizing emergency funds and/or food assistance.
Our planet is faced with numerous social and ecological challenges that we have to resolve as soon as possible through a combination of innovative ideas implemented under local conditions. One of the ...biggest challenges for many startups, retail chains and consumers themselves is packaging waste reduction that involves activities mainly aimed at waste prevention. The targeted impact of sustainability information on consumers’ purchase intentions plays a key role in shaping their future decision-making, and Slovak market is no exception in this regard. A relatively new concept of “zero waste” in relation to packaging waste prevention directly during shopping has been given the green light thanks to behavioural changes among many Slovak eco-conscious consumers. The main aim of presented paper is to determine the level of environmental awareness among Slovak consumers basing on the results of marketing research on their shopping habits. The present paper also focuses on the current situation with zero-waste stores as a newly developing concept for Slovak market. In order to meet the objectives of this paper, own marketing research has been conducted (covering 783 respondents from Slovak Republic). For statistical processing of the results, we have used Levene´s test, Bartlett´s test, Kolmogorov-Smirnov test and Chi-Square test of independence. The research findings confirm that consumers' experiences, awareness and sustainable shopping habits are at a good level but there are significant differences in attitudes across generations, genders and places of living.
PDF
