The article deals with the journalistic texts of Svyatomyr Fostun, published in the London military journal “Surmach” (Trumpeter). It analyzes the specifics of the grammatical and stylistic design of ...these texts. It was found that the author’s journalism reflects the phonetic, orthographic, lexical, and morphological features codified in the Ukrainian spelling of 1929. The journalist’s creative self-expression in the analyzed journalistic texts includes tropes and stylistic figures, which expand the semantic framework of the text, and reveal its essential features. The conclusion is that the author uses stylistic devices in journalistic language for emotional and expressive reinforcement, axiological characteristics (positive and negative evaluation), communicative and pragmatic guidelines. Intertextual elements contribute to the structural and semantic integrity of the publicist’s texts, and coordinate the addressee’s perception and interpretation of the message in the right direction.
This study explores the language used in reporting political headlines conducting a rhetorical stylistic analysis. It is based on showing the effect of the rhetorical stylistic relations in news ...reporting. The aim is to investigate the structure adopted in reporting political news. It argues that the rhetorical stylistic devices are necessary and applicable to non-literary texts, i.e. political headlines to evaluate language use in the representation of non-literary texts. The analysis was carried out on data selected from the British broadsheet The Guardian and the American New York Times newspaper headlines. The data were examined and subjected to a contrastive analysis incorporating rhetorical and stylistic tools to discern how they are united to achieve the main purpose of language use, i.e. to persuade and grasp the reader's attention. It was found that the two newspapers tend to employ sentence structures differently in terms of nucleus and satellite relations demonstrating the significant part in a sentence. Examples of the deviation strategy of foregrounding were primarily established in the New York Times to maintain the reader's attention about the content underlying the different strategy of the two newspapers to report war circumstances. The analysis shows that rhetorical devices and stylistic features are found and closely related in newspaper articles.
This thesis presents the first extended Text World Theory (cf. Gavins, 2007; Werth, 1999) account of pre-school storytime discourse. In doing so, it combines ethnographic methods of data collection ...with the text-world analytical framework and examines naturalistic video data of parent-child dyads participating in routine storytime practices at home. The project has three central aims: to investigate how naturally occurring read-aloud activities between an adult and young child operate; to extend the use and capabilities of Text World Theory by applying it to storytime discourse; and to provide insight into the pre-schooler's early experiences of fiction. The cognitive-linguistic analysis of some of children's very earliest interactions with literary texts offered in this thesis provides a unique insight into storytime practices and the early cognition of reading. As a result, the thesis makes a number of original contributions to the fields of literacy and education research, picturebook scholarship, and cognitive stylistics. In the first and second instances, the analyses presented throughout this work provide a holistic account of early reading activities that extend existing research on pre-school reading and pre-school readers from both an experiential and ontological perspective. Furthermore, I offer an original contribution to cognitive stylistics in the form of my application and development of the Text World Theory framework. Throughout this study, I demonstrate the suitability of Text World Theory to a context-sensitive examination of the experiences of young readers and the exploration of the storytime practices that introduce them to written fiction.
Various genres of literature within the African context have over the years portrayed and highlighted African cultures and traditions. One effective tool that has been used in the full realization of ...this has been the use of proverbs. The present study set out to examine how proverbs are used in Kemi Adetiba’s popular movie franchise, King of Boys, from the pragma-stylistic perspective. The paper opines that proverbs are not used arbitrarily by screenwriters, but are specifically used, through various figures of speech, to offer caution, warning or advice, assert one’s authority and power, and show one’s intent to achieve a goal. This study extends knowledge in the study of proverbs and presents language use in movies as a rich avenue in the promotion of knowledge in African societies.
Keywords: Proverb, Pragmatics, Stylistics, Pragma-stylistics.
This article discusses translation strategies involved in reproducing ludic effects in Russian and Ukrainian translations of Coetzee’s novel
Disgrace
. Ludic effects, embedded in the text, outline ...the potential result(s) of literary gaming. Created in different games, a number of ludic effects trigger ludic stylistics – a new heuristic area of linguistic “ludology”. The paper defines ludic stylistics as an artistic phenomenon manifested in literary text due to unconventional combinations of various linguistic means. In Coetzee’s
Disgrace
, ludic stylistics is the result of psychonarrative games aimed to transform plot-driven narratives into experience-centred. Psychonarrative games are governed by two principles – “external via internal” and semantic intrusiveness through semantic, plot-building, and compositional games represented at the macro- and microlevels of literary text. The study focuses on sematic games which enable construing new, emergent textual senses which bring the personage’s / narrator’s unceasing, obsessive experience of traumatic events to the fore. The paper looks at the translation strategies of rendering ludic effects in the translations of Coetzee’s
Disgrace
from two perspectives – intentional and receptive. The reproduction of such effects in Russian and Ukrainian translations of
Disgrace
is grounded in lexico-semantic, syntactic, associative-figurative, and functional equivalence, as well as respective loss, and gain.
This book explores the cognitively-oriented approach tometaphor studies, comparing it critically to other contemporary paradigms ofmetaphor in meaning. It incorporates cutting edge empirical data.In ...both semantics and cognitive linguistics, metaphor has gained central statusover the past decades, chiefly on account of Lakoff and Johnson's 1980 book Metaphors We Live By, which has become astandard point of reference.Rather than advocating a 'pick and mix' combination of cognitive attitudes withtheory and data from other paradigms, the book argues for the methodologicallyreflective comparison of theory traditions and acknowledgement of theirstrengths and weaknesses. This criticalreflection on metaphor is an essential read for students of metaphor at anadvanced undergraduate or postgraduate level. Each chapter outlines areas for further reading and research, and thebook is built around data drawn from a multilingual research corpus ofmetaphors compiled from existing research, other corpora and internet data.
Introduction The structure of sentences and the order of words are two representative factors of the syntactic style of an author which are highly useful in explaining his personal style. ...Understanding the personal style of each author can be very helpful for readers in understanding the themes of his/her texts, knowing the character of the author and identifying his/her personal characteristics. Ghaem Magham Farahani is one of the greatest writers of the Qajar period whose personal style distinguishes him from his contemporary writers. Methodology Using the approach and theory of layer stylistics and the method of discourse analysis, the researchers have undertaken the study of syntactic level of the 45th letter in Ghaem Magham Farahani’s Monasha’at. They have attempted to identify the connection between meaning and the syntactic level in this text, and to explain to the readers what the syntactic factors are in this letter and how the syntactic structure of the text helps its theme. Discussion One of the most famous literary figures in Qajar period is Ghaem Magham Farahani, the Grand Vizier to Mohammad Shah Qajar. Thanks to his talent, artistry, and dedication, Ghaem Magham managed to write about the issues of his time in his Monsha’at with the use of a colloquial language and a literary texture which is more often than not compared with Sa’di’s Gulistan, since like Sa’di’s masterpiece, it is full of Arabic words, anecdotes, and proverbs. When these factors are combined with folklore literature, the result is a pleasant, attractive and dynamic prose. In a word, “Ghaem Magham is the Sa’di of his time” (Shamisa, 2014: 282). In Ghaem Magham’s prose, one can distinguish three styles: simple, intermediate and complicated, which have been very common in the previous periods. The prose contains Quranic verses, religious fables and hadiths which are signs of prolixity in texts (Khatibi, 2007: 58). One can also find elements of conciseness in sentences and the avoidance of complexity which are manifestations of simple and straightforward style (Rastegar Fasaei, 2018: 243). However, the most frequent style used in his writings is the simple style which is a recreation of the ancient simple and straightforward prose (Rahimian, 2008: 12), since his texts are intended to be simple and devoid of complexities in style and meaning. It is the aim of stylistics to study the characteristics of texts with the attention to different linguistic periods, and then analyze these characteristics in relation to the authors who have used them in their texts. Accordingly, by analyzing the works of a writer or a period, researchers of stylistics can reveal many aspects about the texts, such as the perspective of the author, the social condition of the period, the discourse of the age, the orientation of the writer, creativities or imitations in the style of the writer, the author’s ideology and the dominant ideology of the period. However, due to the high number of these stylistic characteristics in the texts, the researchers have divided them into 5 categories and study each category independently. These five levels are phonetic, lexical, syntactic, semantic and pragmatic levels. Each of these levels are again divided into several sublevels which eventually make up the meta-levels when combined with each other. Syntax is the study of the relationship between linguistic forms in sentences, structure, order, syntagmatic and paradigmatic levels. The analysis of the syntactic level makes the reader capable of discovering the relationship between the syntactic structure and the thematic structure of a text. Some of the issues discussed on this level are the structure of the sentences, the length of the sentences, the order of sentences, moods in adverbs, adjectives and verbs, the verb tenses, adjuncts, the use of Arabic words and expressions. The researchers have undertaken the analysis of these elements in letter number 45 of Monsha’at by Mirza Abol-Ghasem Farahani. Conclusion The structure of sentences and clauses and the order of words in any text are representatives of the grammatical and syntactic style of that text which eventually lead the reader or the researcher of the linguistic behaviors to identifying the personal style of the writer. The analysis of the items under study showed that there is a relationship between the syntactic principles and the themes of the text. In this research, we studied the length of the sentences and analyzed the relationship between sentences from different perspectives. The findings showed that short sentences are used more than long sentences in this letter, which means that Ghaem Magham has used them for accelerating the expression of his thoughts. Short sentences are proper vehicles for transferring the purpose of the writer to the audience; however, whenever necessary, the writer has used longer sentences to explain and describe more. Therefore, the high frequency of short and concise sentences with independent thoughts in each sentence is indicative of the preference of meaning over verbosity in the mind of the writer and, as mentioned before, accelerates the expression of meaning. From among the four types of links in the sentences of this letter, the two types of equivalent and intertwined are more frequent than the other two, dependent and independent links. The use of these links brings more coherence and stronger relationship between the parts of the text and their meaning. The study of moods in this letter led to identifying Ghaem Magham’s ideology and individual character. In this regard, the findings show that in verbs, the indicative mood are more frequently used than imperative and subjunctive moods. This delineates that the writer of the letter has intended to narrate the incidents and phenomena; therefore, it reveals Ghaem Magham’s certainty in his text. The study of the mood in adverbs show his close relationship with the incidents; while the study of the mood in adjectives show the writer’s tendency toward different factors and people which usually express his power and certainty.
This study investigates the language styles used in advertisements for Harper’s Bazaar magazine advertisements. The objective of the current study is to identify the stylistic features of magazine ...advertisements, particularly the stylistics features to provide valuable insights into how advertisers leverage linguistic and visual techniques to connect with their target audience and convey the essence of their brands. Understanding these stylistic strategies is not only valuable for advertisers and marketers but also for readers and consumers who engage with the content, making it an enriching exploration of the synergy between language, style, and fashion in the context of a prestigious British fashion magazine. The study was descriptive-qualitative and used documentation as the instrument. The data was taken from the September 2019 and April 2020 issues of "Harper's Bazaar Magazine which consisted of 28 advertisements. Content analysis was employed to analyze the language styles of advertisements. The results reveal that noun and noun phrases are the most frequently used in Harper’s Bazaar magazine. It also found figurative language, straightforward language, and emotive terms to accomplish their goals. This study contributes to the understanding of language styles in advertising and provides insights into the role of language in promoting products and shaping consumer behavior.
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