Tourist products express the training way and content of tourism offer, being a sum of material goods and services designed to meet the requirements and motivations of tourists. Tourist services are ...individualized through a lot of characteristics: elasticity of consumption, the material or immaterial existence, the impossibility of storing, the simultaneity of consumption with the production one, the impossibility of avoiding some differences. The structure of Banat tourist products focuses on several essential components because of the multiculturalism of this area, but also specific entrophic and natural resources, natural reservations, historic sites, great diversity of flora and fauna due temperate or sub-Mediterranean climate subtypes. Economic activities as support of agricultural occupations have trends of orientation towards the tertiary sector stimulating the growth of niche tourism, of multiethnic space and multi confessional, being the supporting element of tourist services offered and through and through multilingualism increase the identity of culture and civilization. The economic rural activities, population and territory offers to Banat rural tourist product a note of originality, authenticity and attractiveness, the novelty of Banat village consisting from manufacturing activities, habits and popular, the traditions archaic mulinologic installations and technical oil extraction, gastronomy, natural monuments, monastic religious services, diversity of hilly and steppe landscape.
The article deals with the state of development of ecological tourism in Ukraine. The resource potential for the development of ecological tourism in Ukraine is highlighted and the competitive ...advantages of ecological tourism in Ukraine are highlighted. An overview of existing ecological tourism products in Ukraine was carried out and new promising places for the development of ecological tourism were identified. Proposals for improving the ecological tourism product were provided. Ukraine has sufficient natural resources for the development of ecological tourism (ecotourism), which became popular among domestic tourists in the context of the COVID-19 pandemic and gained special importance with the beginning of a full-scale invasion of Ukraine by Russia in 2022. The main feature of ecological tourism is the obligation to preserve natural heritage and biological diversity, which is mercilessly destroyed by Russian aggression. 257 cases of ecocide, which causes irreparable damage to the environment in the long term, have been established. When authoring the article, general scientific research methods and approaches were used: analysis, synthesis, induction, and deduction.
With the development of modern tourism is an increase in the role and importance of transport provision in the provision of tourist services. The article considers the features of transport services ...for tourists, their accommodation, and also reveals the main aspects of the sale of basic and auxiliary services, as a result of which the role of transport services in the tourism industry is revealed.
Purpose. The purpose of the article is to generalize and supplement the theoretical and methodological basis of the study of media communications in rural tourism, highlighting their main types and ...ways of development, as well as forming areas of communication with potential consumers of tourism products by adapting to their paradigm.
Results. The transition of society to a new stage of information development is accompanied by increased competition between tourist destinations, changing tourist profiles of consumers, changes in the mediation system, the total use of digital technologies and significant personal transformations. This situation requires adjustment of the organization of communications in various spheres of social and economic relations, including in the rural tourism sector. The development of rural tourism in Ukraine and Europe is closely linked to the formation of a new economy and information society, based on digital technologies. The main characteristics of the information society are formed in the research. The characteristics and development trends of the tourism market in both global and national dimensions are identified. The main approaches to the definition of media communications are considered. The historical stages of the formation of media communications are studied. Information on world statistics of Internet users is given. The directions of personal reorientation of tourist consumption are determined. Paradigms of media consumer thinking are described. The expediency of its adaptation and consideration in the development of the concept of rural tourism development is substantiated.
Scientific novelty. Scientific novelty is determined by the addition of the theoretical and methodological basis of the study in terms of adapting the paradigm of thinking of the media consumer to the concept of rural tourism.
Practical value. The directions of media communication activity proposed in the research will be useful in developing an effective concept of rural tourism development.
PDF
