During the second half of the 20th century, financial entities conquered new clients: women. This research highlights a strategy used by a private bank to reach a new market segment with an ...unprecedented communication tool in the financial sector: the women's magazine. The magazine DIANA (1969-1978), holds the key to the first financial disclosure strategy with a gender perspective launched in Spain. The analysis method consisted of systematizing 551 elements of the magazine (articles, advertisements, and front and back covers) to refine a selection of 81 items for study. DIANA was a magazine with advertisements and financial articles tailored for women and written in a new advertising language combining the features of women's magazines with strong pedagogy. The magazine provided a great benefit through its action, guided by an economic objective: female financial literacy.
This article examines the popular long-running Dutch women's magazine De Gracieuse (1862-1936). More particularly, it focuses on its foundation and first two years of publication (1862-64), before De ...Gracieuse became an official edition of-and almost identical to-the internationally successful German fashion and needlework magazine Der Bazar (1855-1936). Combining archival research of the publisher's correspondence with digital searching of nineteenth-century periodical databases not only reveals the wide variety of foreign periodicals from which the early Gracieuse sourced material. It also reveals the formative input of three women working behind the scenes as editors. As this article will show, these women turned the common nineteenth-century practice of 'scissors-and-paste' journalism into a creative tool for shaping a new type of women's magazine for the Dutch market.
This study examines the ways in which the German female body is represented in the official National Socialist party's magazine, NS FrauenWarte, published from 1934 to 1944. Analyses of the female ...body visuals help reveal the Nazi regime's ideology and expectations of women within the Third Reich. Based on semiotic analysis of representations and illustrations appearing in 77 of the magazine's issues, the study reads the female body as a site of negotiation on the Nazi women's role in the German society. Ostensibly, we would expect representations appearing in essentially a propaganda magazine to portray Nazi ideology's definition of women's expected role in Nazi society. However, the findings indicate contradictions between various representations appearing in the magazine and Nazi ideology as expressed by leading Nazi ideologues. The magazine presents both "feminine," healthy, and maternal bodies suited for nurturing "Hitler's children," as well as sexual and athletic body images, seemingly incompatible with Nazi ideology. In addressing these contradictions, this paper reveals Nazi ideology's dynamism and complexity.
Mujer y consumo a través de la gráfica en Chile Vergara Leyton, Enrique; De Simone, Liliana; Gómez-Lorenzini, Paulina ...
Gráfica (Bellaterra),
2022, Letnik:
11, Številka:
21
Journal Article
Recenzirano
Odprti dostop
Este artículo, analiza algunos relatos sobre la imagen de la mujer a través de la publicidad en revistas femeninas en Chile. El objetivo fue relevar los aportes de la gráfica publicitaria en la ...construcción del imaginario femenino de consumo y su capacidad para representar los cambios culturales. El análisis de piezas se realizó desde una interpretación semiótica, donde se identificaron patrones tipológicos y estereotípicos de la mujer consumidora. Se concluyó en los casos analizados, que la relación entre representación y consumo es un complejo espacio de negociación y ampliación de los tradicionales roles asignados a las mujeres.
The transformation of the women’s press during the NEP period is examined in the article, attention is paid to the specifics of the functioning of family and household magazines for women, on the ...pages of which both the reforms and events of the Soviet era and pre-revolutionary values were reflected. The authors strive to identify the role that the “Magazine for Housewives” and “Women’s Magazine” played during the NEP period, supporting the family world in all its diverse social and spiritual manifestations; to clarify the ratio of traditional and innovative journalistic approaches in the formation of family and everyday media discourse. The results of a quantitative and qualitative content analysis of the publications of the “Magazine for Housewives” and “Women’s Magazine” of the NEP period are presented in the article. The novelty of the research is seen in the analysis of the structural, thematic, functional features of women’s magazines of the NEP era. Special attention is paid to the author’s body, including the previously unexplored works of A. S. Voznesensky (real name — Brodsky), who signed his materials with the pseudonym “Ilya Rentz”. It is concluded that non-state women’s editions of family and household orientation appealed to the experience of pre-revolutionary journalism and, discussing the reform of everyday life and family, continued to write about traditional family values.
Magazines are a part of popular culture, conveying messages through text and images. These messages are framed through the selection, placement, and emphasis communicating social meanings, often ...depicting images of "how to be a woman." Therefore, a study employing content analysis was conducted to examine portrayals of femininity vis-à-vis masculinity within women's magazines in Singapore. The findings are reflective of changing frames of femininity in media contents, where blurry lines of femininity in opposition to masculinity are emerging. New frames of being a woman are identified in dichotomized frames of being traditional versus being modern. Framed images continue to create a lens for interpreting social meanings of how to be a woman, which in turn continually creates expectations of women to meet the ideal image.
Este artigo tem como objetivo discutir as maneiras como as mulheres são representadas nas fotonovelas publicadas na revista Capricho entre os anos de 1950 e 1960. As décadas citadas foram o auge das ...fotonovelas no Brasil. Sua leitura, assim como a de outras revistas femininas, ajudava a integrar as mulheres na sociedade urbana, divulgando modos e modas a serem seguidos e copiados. Para tanto, foram analisadas vinte fotonovelas publicadas na revista citada destacando a construção da imagem de heroínas/mocinhas que serviram de “modelo” e inspiração para muitas mulheres leitoras da Capricho. Dessa forma, busco abordar a participação das fotonovelas na construção de subjetividades e de determinados modos de ser homem e de ser mulher.
PDF
