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  • The simplicity shift : innovative design tactics in a corporate world
    Jenson, Scott
    High-tech products have historically had notoriously poor design. Fortunately,companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many ... companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and the internal corporate culture that implements it. The Simplicity Shift is about moving the company culture to value, discover and implement simplicity, and to create a well-designed product. For most companies, productdesign is not paramount; it is something locked into a "design department" and approached as a sub-task of the larger sequential process. Forcompanies to truly create breakthrough, easy-to-use products, they must elevate design so that its terms and tools are shared by everyone in the team.Design is a strategic tool that thereby becomes a part of how every company employee thinks, acts--and most importantly--makes decisions. Product managers and professional designers will benefit from the tools and examples about making design work in a production company.
    Vrsta gradiva - knjiga
    Založništvo in izdelava - Cambridge (UK) [etc.] : Cambridge University Press, 2002
    Jezik - angleški
    ISBN - 0-521-52749-X
    COBISS.SI-ID - 14865638

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Univerzitetna knjižnica
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0000000658 JENSON, S. The simplicity
IN: 01000009889 Univerzitetna knjižnica
658 JENSON, S. The simplicity
IN: 01000009889 		prosto - na dom, čas izposoje: 21 dni
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