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Univerza na Primorskem Univerzitetna knjižnica - vsi oddelki (UPUK)
  • Lessons from the Slovenian automotive industry internationalization to the Far East
    Faganel, Armand ; Janeš, Aleksander
    Transformation and globalization of management needs innovative approach to the processes and excellence in business. We present a company that gained first ISO 9001 quality certificate in East ... Europe, which enabled them to realize incredible penetration on the demanding markets of West Europe. Fulfilment of quality standards, involving integral process of managing the company, was upgraded with the QS 9000 quality standard in 2000. Today the brand is internationally recognized, they export almost entire production, mostly on the EU and USA markets. Dependent manufacturing companies are located in Belarus, Brasil, Bosnia and China. Products from these companies are in general destined for the local demand. In the paper we are addressing the ways to research the global environment for automotive sector, to merge the manufacturing and marketing strategies, analyze the opportunities to gain synergy from the presence on international markets, as well as how to gain from the globalization of resources and global marketing.
    Vir: International journal of academic research = Beynlxalq elmi araşdűrmalar jurnalű. - ISSN 2075-4124 (Vol. 5, no. 5, 2013, str. 456-462)
    Vrsta gradiva - članek, sestavni del
    Leto - 2013
    Jezik - angleški
    COBISS.SI-ID - 1536064196
    DOI

Vnos na polico