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  • Segmentation, revenue management, and pricing analytics
    Bodea, Tudor ; Ferguson, Mark E.
    "The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, ... telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits."
    Vrsta gradiva - strokovna monografija ; neleposlovje za odrasle
    Založništvo in izdelava - New York ; Milton : Routledge, 2014
    Jezik - angleški
    ISBN - 978-0-415-89832-4; 978-0-415-89833-1; 978-0-203-80215-1
    COBISS.SI-ID - 1538025924

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Dislocirana enota UP FTŠ - Turistica
prosto - na dom, čas izposoje: 21 dni
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0000000658 BODEA TUDOR Segmentation
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658 BODEA TUDOR Segmentation
IN: 05000000033 		prosto - na dom, čas izposoje: 21 dni
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