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Univerza na Primorskem Univerzitetna knjižnica (UPUK)
  • Strategic significance of products for pharmaceutical companies [Elektronski vir]
    Kesič, Dragan, 1956-
    We researched and found out that one the most important factor s for strategic success of each phar maceutical company is the product. We found out that single product sales represents relatively ... high share in a particular pharmaceutical company's total sales figures . Phramaceutical companies still tend to invest considerably to research and develop fo r new products. We can emphasize that product itself is still one the most important factor s for business sucess, growth and sustainable development of pharmaceutical companies .
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2016
    Jezik - angleški
    COBISS.SI-ID - 1538789572