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  • Service innovation based on the Japanese “O-motenashi Way” of business — S-D logic framework of value co-creation validated on two case studies [Elektronski vir]
    Nakamura, Kotaro ; Križaj, Dejan, 1973-
    This study examines the Japanese “O-motenashi Way” of business with its use of high-context service interaction.Reflecting on the historical evolution of host-guest relationships in the traditional ... Japanese “Way of Tea”, we present a service-dominant (S-D) logic framework for analyzing value co-creation in the scope of three aspects: closeness of relationship with customers, empowerment of employees, and establishing trust with local communities. The framework is applied to understand the success of two businesses practicing the “O-motenashi Way”: prosthetics manufacturer Nakamura Brace, and high-grade traditional Japanese inn Kamenoi- Bessou. These case studies demonstrate the aforementioned three aspects of contemporary service business management as embodied in the “O-motenashi Way” of value co-creation. The framework provides a basis for effective strategic planning of service management not only in domestic businesses, but also in high-context service businesses aiming at future semi-globalization focusing on local cultural context.
    Vir: Kaihatsu kogaku. - ISSN 2185-2480 (Vol. 40, no. 2, 2020, str. 187-195)
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2020
    Jezik - japonski, angleški
    COBISS.SI-ID - 179400451

    Povezava(-e):

    https://www.jstage.jst.go.jp/article/kaihatsukogaku/40/2/40_187/_article/-char/en
    DOI

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