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  • INCREASE WEBSITE VISIBILITY...
    Sakaliuk, O.; Shershun, O.

    Automatizácia tehnologičeskih i biznes-processov, 06/2023, Letnik: 15, Številka: 2
    Journal Article

    The article "Increase Website Visibility On The Internet By Google Search Console" is devoted to the consideration of the importance and use of Google Search Console for website optimisation and improvement of its visibility in search engines. The article discusses the main aspects of search engine optimisation, as well as the role of Google Search Console as a powerful tool for analysing, monitoring and improving SEO strategy. The article describes methods of integrating Google Search Console with Google Analytics to obtain more detailed information about traffic, keywords, CTR and other important metrics. The article emphasises that using Google Search Console allows you to identify technical issues, analyse content, monitor website health, and perform competitive analysis to achieve better results in search results. Thanks to these insights, website owners and marketers can develop an effective strategy to increase the visibility of their site and attract a larger audience of users. Website indexing is an important part of the search engine optimisation process and is essential for increasing the visibility and accessibility of a website on the Internet. Indexing allows search engines such as Google, Bing, Yahoo, and others to find, analyse, and index the pages of a website. This allows search engines to include the site in their search results, which ensures its visibility to potential visitors. Indexing can help you drive more organic traffic to your website. When pages of a website are indexed, they can appear in search results when users make relevant requests. This opens up the possibility of attracting new visitors who are looking for relevant information or products and services. Indexing allows search engines to analyse website content, including keywords, meta tags, URLs, and other elements. This is important for SEO because this data affects the ranking of a website in search results. The better a website is indexed, the more chances it has to reach the top positions in search results and attract the target audience. During indexing, search engines can detect technical issues such as page errors, broken links, or duplicate content. This allows you to quickly identify and fix issues that could negatively affect your site's visibility and rankings. Using tools such as Google Search Console, you can track and analyse your site's indexing data. You can see which pages are being indexed, which get the most traffic, which keywords attract the attention of search engines, and much more. This information helps you understand how your site performs in search engines and how you can improve its visibility.