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  • Design-inspired innovation
    Utterback, James; Vedin, Bengt-Arne; Alvarez, Eduardo; Ekman, Sten; Sanderson, Susan Walsh; Tether, Bruce; Verganti, Roberto

    2006., 2006, 2006-12-01
    eBook, Book

    When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language.