The original meaning of the term ‘sport’, olimpism and elite sports is retrieved (an analytic and continental approach, McNamee, 2008) and in Croatia V. Janković, 1967. The crisis of sports is due to problems of boundaries, sports are no longer autonomous, and they are not healthy. Crumbling sports ethics is conditioned by the mercilessness of economic markets. Solutions: – a call for an alignment of moral norms in all sectors of society; – the regulation of free economic markets is a condition for the possibility of sports’ becoming recreational, that is, for sports to help gain physical strength and psychic energy, rather than producing a dangerous mass hysteria.