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NEAL M. ROSENDORF
Governance in a Globalizing World, 11/2000Book Chapter
Social and cultural globalization is arguably the broadest, farthestreaching dimension of the phenomenon, if we limit our examination of globalization to the human experience. It is deeply intertwined with the other dimensions identified by Keohane and Nye in chapter 1 of this volume. As the cultural theorist John Tomlinson puts it, “The huge transformative processes of our time that globalization describes cannot be properly understood until they are grasped through the conceptual vocabulary of culture; likewise . . . these transformations change the very fabric of cultural experience and, indeed, affect our sense of what culture actually is in the
