This article examines representations of the poor across three genres – the government’s Bulletin on Social Inclusion and Poverty Reduction, online news and online user comments – during the period that immediately followed the expiration of the first Serbian Poverty Reduction Strategy (2010–2012). The results show differences in the actors’ representation, and in attribution of causal and treatment responsibility. The Bulletin is characterised by the discourse of social inclusion, activation and responsibilisation of the poor. This discourse does not reach the news, which portrays the poor as passive beneficiaries of the government actions, as individuals in extreme poverty, and as the agentic working poor protesting for wages. In the online user comments, poverty is articulated as the personal experience of the commenters. The news discourse of state responsibility is echoed in the comments sections and further recontextualised into the discourse of political responsibility.