Instagram, a photo and video social networking site, is gaining popularity in the dental world and it is easy to see why this is so. Instagram’s potential to share information in an engaging way allows dental professionals to share clinical work and provides a unique way of learning. Advertising on Instagram has blossomed. Some of this is for self-promotional reasons, for practice building, or for marketing of new techniques and products by manufacturers. One ought to be cautious about the implications of some patients’ quest for ‘dental perfection’. That is especially the case when destructive dentistry is being undertaken by dentists trying to replicate what they have seen on Instagram in potentially much more challenging patients. Some of those demanding patients request very ambitious treatments with sometimes hugely unrealistic expectations. Arguably, Instagram could be the new major trend in dentistry.