This study engages in feminist media scholarship, analyzing post-millennial Chinese reality shows that center on motherhood against the social backdrop of the termination of the one-child policy and an aging population. These popular shows, exemplified by Supermom, claim to garner respect and social attention for all mothers and potential mothers by spotlighting celebrity mothers' unpaid sacrifices and hard work in performing their maternal duties. Through the lens of critical discourse analysis, this paper focuses on Supermom's selection of celebrity mothers; the construction of a female voice via confessional-style interviews, motion graphics, voice-overs, and monologues, as well as the male presence established through interviews with the subjects' husbands and disembodied male voice-overs. This study argues that Supermom fuels the cultural perception of mandatory motherhood in China by promoting and portraying childbearing and childrearing as the means of fulfillment for women. These motherhood-themed reality shows offer a window through which we can glimpse the various ways television is complicit in defining women's socially acceptable life choices and shaping post-socialist concepts of motherhood and the female reproductive body.