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Huang, GuoQiongIvanka; Zhong, Shuru; Wong, IpKin Anthony; Lin, Zhiwei (CJ)
Journal of travel & tourism marketing, 11/2021, Letnik: 38, Številka: 9Journal Article
This study draws on life history theory to rationalize how tourism enterprises make decisions and evolve during the COVID-19 pandemic. Using a case study approach, the current work improvises the house of trade-off paradox as a visual metaphoric framework that integrates three major dyadic trade-off pairs along with four organizational resource configuration aspects. This inquiry further synthesizes the wheel of selection strategy to pinpoint a mechanism in which tourism agencies mutate to adapt to a new normal based on acute environmental shocks. We further provide practical implications for operators with valuable insights germane to post-pandemic recovery.
