Recommendation system (RS) is designed to provide personalized services based on the users’ historical data. It has been applied in various fields and is expected to recommend the suitable services for the different kinds of users. Considering the importance of individual privacy, current users gradually tend not to expose personal information. This means RS may face the highly sparse datasets in the fields of cloud security. In general, the accuracy of recommendation will be improved with the growth of individual data, but the cold start problem is exactly in this contradictory phenomenon: this question evolves to produce sufficiently accurate recommendation result under the data scarcity problem. RS has to recommend services for the rarely historical data users and the latent users might drain along with the production of counter effects. To alleviate data scarcity problem in cloud security environment, this work is to introduce similar domain knowledge based on the transfer learning. Besides, the content and location based methods have been proved that these ideas work under this situation. So, this work also employs latent dirichlet allocation (LDA) to analysis the service descriptions and explore the relationship between the content and location information. In this framework, the suitable combination of LDA and word2vec models will balance the accuracy and speed which benefit service recommendation particularly. The related experiments demonstrate the effectiveness on the real word dataset. It can be found that the transfer learning based word2vec model shows the potentiality to explore the relationship between topic words, and improve the LDA algorithm from the content relationship. This proves that in both cold start environment and warm start environment, the proposed algorithm is more robust than other model-based state-of-art methods.