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Hartmann, Patrick; Marcos, Aitor; Apaolaza, Vanessa
International journal of advertising, 01/2023, Letnik: 42, Številka: 1Journal Article
While the idea and terminology of Corporate Social Responsibility (CSR) stem from the 1950s and companies have been practicing CSR and advertising their engagement for some time, the advertising literature has had a late start to this topic. More recently, CSR has become prominent in both advertising practice and research. With a specific focus on the role of the International Journal of Advertising (IJA), this paper aims to provide a historical perspective of how CSR advertising has been covered in the past and which topics are the ones being most intensively discussed at present. Our review uses bibliometric co-citation analysis with CiteSpace to identify the most relevant topics in CSR advertising research and IJA's contribution to these topics. Within the CSR advertising topics identified, we highlight under-researched themes, as well as upcoming trends to suggest future avenues for the further development of CSR advertising research.
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Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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