Članek obravnava teoretske temelje, podobnosti in razlike med »integralnim raziskovanjem« in »integralnim novinarstvom«. Po sami naravi stvari tako družboslovno raziskovanje kot novinarstvo z obravnavanjem družbenih procesov, katerih dolgoročne posledice so za mnoge posameznike in družbene skupine pomembne, neposredno spadata v območje javnega. Medtem ko je pri integralnem raziskovanju poudarek na povezovanju akademskih in zunajakademskih akterjev v raziskovalnem procesu, je pri integralnem novinarstvu poudarek na refleksivni publiciteti, namenjeni vključevanju državljanov. Ideja integralnega raziskovanja je v temelju tako deskriptivna kot normativna: meri na nujnost povezovanja obstoječih načinov produkcije znanstvenih spoznanj. Ideja integralnega novinarstva pa je izključno normativna: utemeljuje nujnost določene vrste novinarske produkcije, ker je zanjo »že čas«, saj se različne vrste novinarske produkcije izključujejo, ne pa dopolnjujejo. Tako v raziskovanju kot v novinarstvu odsotnost refleksivnosti omogoča prevlado instrumentalnosti administrativnega raziskovanja in manipulativnega novinarstva. The article discusses theoretical foundations, similarities and differences between "integral research" and "integral journalism." By their very nature, both social research and journalism directly belong to the public sphere by dealing with social processes that have significant, long-term consequences for many individuals and social groups. Whereas integral research emphasises the need of inclusion of academic and non-academic actors in the research process, integral journalism emphasises reflexive publicity aimed at citizens' inclusion. The idea of integral research is essentially both a descriptive and normative one: it refers to the need for integration of existing modes of production of scientific knowledge. In contrast, the idea of integral journalism is purely normative: it justifies the necessity of a certain type of journalistic production - because "it is time for it" - rather than interconnection between different types of journalistic productions which are exclusive rather than complementary. Both in research and journalism, a lack of reflexivity allows for domination of instrumentality of administrative research and manipulative journalism.