Background It is recommended that patch test readings include a day (D)7 reading. Substitution of the D7 reading with a photo may be a valid option. Objectives To compare the sensitivity of digital photos at D7 to clinical readings, to assess the number of positive reactions appearing at D7 only (late reactions), and after D7 only (delayed reactions). Methods Patients patch tested in six European clinics were instructed to forward photos of the patch test reactions to the respective clinics at D7 (before attending the clinic) and at D21. Only allergens in the baseline series or TRUE Test were included in the data analysis. Results Two hundred ninety‐three of 629 patients had a total of 599 positive reactions, with 6.3% occurring at D7 only. When substituting the D7 reading with a photo (90% submitted), 26.3% of late reactions were missed and nine false‐positive reactions were found. Delayed reactions were detected in four patients at D21 (65.3% submitted). Conclusion Our data show that if the D7 reading is not performed, 6.3% of positive reactions from the baseline series would be missed, and if substituting the D7 reading by digital photo, 26.3% late reactions would be missed. Delayed reactions seemed rare. Our data support the importance of a day (D)7 reading, since 6.3% late reactions were present at D7 only. When the D7 reading was substituted with a photo, 26.3% of late reactions and 1.7% of all reactions were missed. Forwarding a digital photo at D7 may be an opportunity for patients having difficulties with attending the clinical D7 reading.