Od vremena kada je svijet označen kao ‘globalno selo’, a mediji kao sukreatori društvenog razvoja, vodi se vrlo izražena javna borba za čovjeka i zaštitu njegovih prava koja su proteklih stoljeća osvajana. Uporedo s ekspanzijom nauke i tehnologije razvijale su se i nove mogućnosti da se normama zaštite ljudska prava ili ograniči ili ukine diskriminacija. U tom smislu mediji koji su slobodni postajali su sve snažniji i važni sukreatori humanizacije ljudskog ponašanja. Dokumenti čija je svrha i bit zaštita ljudskih prava, postupno su se ispisivali, posebno nakon tragičnih iskustava iz svjetskih ratova. Dvadeseto stoljeće iznjedrilo je potrebu za slobodom i jednakošću, ali se u tom vremenu nije ukinula diskriminacija, posebno djece, niti se u cjelosti humanizirao odnos medija prema tom pitanju. U ovom radu stoga se raspravlja o važnosti medija u afirmaciji prava djeteta i posebno o potrebi senzibiliziranja i društva i medija za zaštitu i afirmaciju ljudskih prava i u tom sklopu i prava djeteta. Since the time when the world was labeled as a ‘global village’, and the media as co-creators of social development, there has been a very pronounced public struggle for man and the protection of his rights, which have been won over the past centuries. Along with the expansion of science and technology, new opportunities were also developed to protect human rights with norms or to limit or abolish discrimination. In this sense, the media, which are free, became more and more powerful and important co-creators of the humanization of human behavior. Documents whose purpose and essence is the protection of human rights were gradually written, especially after the tragic experiences of the world wars. The 20th century gave birth to the need for freedom and equality, but in that time, discrimination, especially of children, was not abolished, nor was the media’s attitude towards this issue completely humanized. This paper therefore discusses the importance of the media in the affirmation of children’s rights and, in particular, the need to sensitize both society and the media for the protection and affirmation of human rights, including the rights of children.