Valorizirajući internetsko kupovanje kao aktualan fenomen koji je zadnjih godina u globalnom porastu, ovim radom se ukazuje na deficit društvenih, napose socioloških, analiza na temu u kontekstu hrvatskog društva. Pregledom literature o profilima internetskih kupaca postavljen je okvir za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih potrošačkih i tehnoloških trendova. Operacionalizacijom viševrsnih forma kapitala uz varijable demografije, tehnoloških resursa i praksi, ispitane su odrednice studentskoga internetskog kupovanja u Hrvatskoj (N= 1094). Izvorni empirijski nalazi prikupljeni metodom ankete pokazuju da studentsko internetsko kupovanje najpouzdanije predviđaju posjedovani tehnološki resursi, tehnološke vještine i interesi na način da su ispitanici opremljeniji novim tehnologijama s izraženijim tehnološkim vještinama i interesom za praćenjem tehnoloških trendova vjerojatniji internetski kupci. Aspekti tehnoloških resursa i praksi udruženi s ekonomskim kapitalom utvrđeni su značajnima i kod razlikovanja studenata koji (ne)kupuju putem interneta, što je podcrtalo višerazinske nejednakosti u perspektivi studentskog internetskog kupovanja. Izražena zabrinutost oko online rizika te tradicionalna (ne)vezanost za fizičku kupovinu ispostavili su se glavnim razlozima neprakticiranja internetskog kupovanja iz perspektive ispitanika, što je razvojnu dinamiku same prakse zaokružilo temama društvene nejednakosti i nepovjerenja. Valorising Internet purchase as a current phenomenon that has recently been rapidly growing worldwide, this paper points to the lack of social, especially sociological, analysis of the topic in the context of Croatian society. By reviewing the literature about Internet buyers’ profiles, a research framework has been developed for conducting a survey among students, who are recognised as the anticipators of contemporary consumer and technological trends. Using operationalised multiple forms of capital with demographic variables and variables of technological resources and practices, the analysis of the determinants of Internet purchase among students in Croatia (N = 1094) has been conducted. Original empirical survey findings showed that students’ Internet purchase is predicted most reliably by their technological resources, technological skills and interest in such a way that students better equipped with new technologies, with pronounced technological skills and an interest in following technological trends are more likely to be Internet consumers. The aspects of technological resources and practices combined with economic capital have been affirmed as significant factors in distinguishing students who are (not) buying via the Internet, which underlined multilevel inequalities within the perspective of students’ Internet purchase. A prominent concern about online risks and traditional attachment to physical consumption turned out to be the respondents’ main reasons not to buy via the Internet, which encompassed its developmental dynamics within the topics of social inequality and distrust.