Rad tematizira kriznu komunikaciju na primjeru prvog vala pandemije COVID-19 s kojim se Vlada RH suočila u 2020. godini. Svrha istraživanja bila je utvrditi obilježja internetske komunikacije Vlade. Analizirali smo uokvirivanja teme i reaktivne strategije komuniciranja, utjecaj intenziteta ugroze na intenzitet komunikacije Vlade te vidljivost premijera. U radu je korištena metoda analize sadržaja. Rezultati istraživanja ukazuju na umjereno pozitivnu korelaciju intenziteta ugroze i intenziteta komunikacije Vlade. Nalazi također pokazuju da se Vladina komunikacija pretežno nije manifestirala kroz vidljivost premijera. U najvećem broju objava Vlade dominira medijski okvir odgovornosti, a analiza reaktivnih strategija komuniciranja je pokazala kako je u najvećem broju slučajeva dominantna strategija korektivnog ponašanja. The paper discusses crisis communication using the example of the first wave of the COVID-19 pandemic, which the Government of the Republic of Croatia faced in 2020. The purpose of the research was to determine the characteristics of the Government’s internet communication. We analyzed issue framing and reactive communication strategies, the influence of the intensity of the threat on the intensity of the Government's communication, and the visibility of the Prime Minister.The method of content analysis was used in the paper. The conducted research indicated a moderately positive correlation between the intensity of the threat and the intensity of the Government’s communication. The findings show that the Government’s communication was not predominantly manifested through the visibility of the Prime Minister. In most of the Government’s releases, the frame of responsibility dominates, while the analysis of reactive communication strategies showed that rectifying behavior is the dominant strategy in most cases.