The purpose of this paper is to describe the ethos of Emmanuel Macron, the candidate of "En Marche!” during the debate between the two-rounds of the French presidential election in 2017. What are the ethe that characterize the policy in question during this duel? What are the processes he uses in (inter)action to "make himself presidential"? Are the images that he claims for in his "saying" in line with those he tries to "show" through his discourse, the nonverbal and the behavior? It is to these questions that this article tries, within a descriptive hermeneutic approach, to bring some elements of answer. After briefly recalling some theoretical-methodological considerations in the first place, we will, secondly, focus on the analysis of the observables by showing the importance of taking into account the multimodal nature of the means implemented in the service of building the ethos.