Global telecommunications companies sell new technologies and services that aim to increase communication possibilities. This case study of one Swedish telecommunications company (‘the Company’), examines how employee notions of video-mediated communication are embedded social meanings. These social meanings are purposefully linked to notions of efficiency in the workplace, the environment, corporate social responsibility and economic gain. Through advertisements, slogans, in-house incentive programs and company policies, the Company has achieved what could be described as a shift in employee attitudes towards working using video-mediated communication (VMC) – so-called video meetings. The shift is however, far from comprehensive and this consciously constructed understanding of video-mediated communication co-exists and conflicts with multiple other meanings – explicit, implicit and purposefully ignored. Often moral dilemmas arise as personal wellbeing in the short-term conflicts with corporate sales targets, budget restrictions and environmental goals to ‘save the planet’. By detailing these different understandings and their inter-relations, the complex and purposed nature of video-mediated communication phantasms in a global telecommunications company emerges.