This paper provides an analysis of representations of the refugees on the "Balkan route" in television images and news photographs. The aim of the paper is to identify how the refugees are represented in the country in which the refugee crisis is not politicized, and to examine how the refugees are represented in different modalities - static and moving images. The sample, consisting of 125 texts and television news stories, has been collected during seven days in March 2016 and in March 2017 from online editions of daily newspapers Blic and Politika, and from evening newscasts of Radio-television of Serbia and TV N1. The method of visual analysis is based on Kress and Van Leeuwen's visual grammar, and specifically on the analysis of visual topoi of representation. In terms of narrative patterns of representation we identify five topoi: drama, movement, receiving help, hygiene and play. Within conceptual patterns there are topoi of the family, children, loneliness, wire and symbolic otherness. More positive than in other countries, these visual representations are contradictory - although they call for compassion, they still construct otherness and the differences between "us" and "them".