This article uses the character of Josef Švejk from the popular Czech novel The Good Soldier Švejk and his Fortunes in the World War to illuminate the subversive effects of irony and self-deprecating humour on dominant geopolitical narratives. Empirically, my examples focus on the coverage of NATO invitation in major Estonian newspapers in 2002. Theoretically, these examples highlight the subtlety of resistance and the central role of irony in it. By foregrounding Švejkian absurd obedience, which is nonetheless highly subversive, the article contributes to a better understanding of popular geopolitics, resistance geopolitics, and more broadly, the role of human agency in geopolitical discourses.