Natural dyes represent an emerging trend in the textile industry and eco-fashion due to the increasing awareness of the sustainability concept, which must be applied to the surrounding environment. In the light of the stated problem, the search for alternative sources of dyes, revealed the new, eco-friendly, biodegradable, non-carcinogenic and sustainable colorant matter, the algal biomass. In the present work, the suitability and viability of printing cotton fabrics with pigments obtained from the red macroalgae Gracilaria sp., has been investigated. For this aim, phycoerythrin, the red pigment, was extracted from fresh algal biomass, and used in a laboratory pigment-printing process, employing a natural and synthetic printing paste, for process efficiency comparison. The color values and the rubbing and laundering fastness of the printed substrates were evaluated. Results show that a light pink color can be obtained when applying both tested printing processes, and in terms of color fastness, both printing pastes show good behavior. In conclusion, the algal pigments show a high printing capacity on cotton substrates, either when employing the synthetic conventional paste and; moreover, when applying the more sustainable and eco-friendly natural paste.