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Lv, Xingyang; Zhang, Chenwei; Li, Chunxiao
Tourism management (1982), 02/2024, Letnik: 100Journal Article
This research expands destination positioning theories by introducing a new perspective on destination positioning, namely sensory experience. This can be used to distinguish destinations with otherwise similar images. Through three studies focusing sequentially on positioning, segmenting and targeting (STP), this research for the first time provides a complete analytical procedure for positioning research. The findings demonstrate the effectiveness of destination positioning based on sensory preference. For tourists with a particular dominant sensory preference (e.g. taste or smell), promotion of the corresponding type of sensory experience is effective in destination marketing; for tourists with a more balanced set of sensory preferences, promotion of the type of sensory experience in which the destination has a natural advantage proves more attractive to the group of tourists with a moderate level of sensory demand. This new approach to destination positioning thereby supports more effective marketing.
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Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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