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Downs, Julie S.; Loewenstein, George; Wisdom, Jessica
The American economic review, 05/2009, Letnik: 99, Številka: 2Journal Article
Responding to disappointing results from attempts to change behavior via information, not only for diet but for other domains, behavioral economists have proposed a new approach, termed asymmetric paternalism or libertarian paternalism, that operates not via information, but by "nudging" individual behavior toward self-interest. This paper summarizes results from two field experiments examining the effects of providing dietary information and of an asymmetrically paternalistic intervention on consumers' selections of food items. The first study compares the impact of providing calorie information to that of making more healthful options more convienient to order. The second study, which focuses only on information provision, examines whether calorie information reduces calorie intake, and, if so, whether its impact depends on the way the information is provided.
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