The study analyses the contribution of relevant economic actors to the provision of private and public goods in agricultural landscapes. A method consisting of a multi-sectoral perspective and an integrated approach based on the analytic network process (ANP) and the use of selected local stakeholders is applied. The usefulness of the method is demonstrated in three European case studies in Austria, Italy and Spain. The results show that agriculture and tourism are the sectors that contribute the most and the least, respectively, to the provision of goods and services in agricultural landscapes. Moreover, the results underscore that policy instruments towards such provision need to be targeted differently in different areas and must take into account the different roles of the local actors involved.