Balanced development is the aim of any company, ensuring the company's existence in a long-term, all the while promoting the growth of the sector and economy. In Latvia and in other European Union countries, the numeric majority of companies are micro, small, and medium enterprises (SME), furthermore, due to the lack of resources, small companies find it difficult to develop on the global market. Small and medium enterprises must choose methods of product development and market promotion that are different from big companies’ methods, choosing only those tools from the available tools for company development and increasing competitiveness that are most suitable for the particular company's needs and peculiarities. One of possibility to use e-environment for mentioned purposes.