The present day discourse of the postmodern European and national self-identification is closely related to a fundamental question, how to evaluate theoretically the essential cultural changes under global transformation. The global technological, political, economic and socio-cultural world powers are highligted in recent years. These powers in the national and European space reveal a unique, multicultural and global process of new images and symbols. But so far there is no any theoretical model or paradigm, which could define peculiarities of postmodern culture under global transformation. Changing European and national cultural identity is an integral part of global modernity. Identity, that is undergoing changes in global modernity, becomes an inter-subjective cultural unity; an expression of that identity which is represented by new cultural images, beliefs, customs and a unique worldview. Lithuanian identity is still perceived as a unique cultural combination of European and national fundamental values, symbols and images.