This article provides an overview and analysis of how the study of sport at the intersection with the media has developed in the Slovenian context over the last three decades. The first part of the article briefly explains the importance and role of sport and media in the broader social context. By looking in particular at sports journalism and introducing the Slovenian context, the purpose of the study is clarified. The second part identifies and reviews all academic research contributions published on the highlighted intersection and during the selected period. Based on a quantitative and qualitative analysis of the most frequently addressed aspects of the sports media system, the main research topics identified and the media outlets studied, the main findings are summarized and highlighted. While studies addressing different aspects of nationality predominate, attention to gendered nationalism is highlighted as particularly valuable in the context of studies focusing on gender and its intersections. Event-oriented and decontextualized sports content is problematized in the context of recent studies focusing on some aspects of sports journalism. In the final section of the article, some guidelines are formulated to encourage further research in (and of) this geographical area (and beyond).