E-viri
Recenzirano
-
Sinha, Jayati; Lu, Fang-Chi
Journal of consumer psychology, April 2016, Letnik: 26, Številka: 2Journal Article
Causal attributions and brand-relationships are known to determine how consumers react to brand transgressions. Considering both transgression controllability and brand-relationship strength, the authors show that self-construal moderates consumer reactions to brand transgressions. Three studies using different product and service failure scenarios demonstrate that consumers who have independent self-construals are more forgiving when the brand has no control over the transgression, regardless of brand-relationship strength. However, consumers who have interdependent self-construals are more forgiving when they have strong relationships with the transgressing brand, even if the brand is at fault. Furthermore, the salience of justice concerns versus expectancies for long-term brand-relationships underlies the self-construal effects on consumer forgiveness.
Vnos na polico
Trajna povezava
- URL:
Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
---|
Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
---|
Vir: Osebne bibliografije
in: SICRIS
To gradivo vam je dostopno v celotnem besedilu. Če kljub temu želite naročiti gradivo, kliknite gumb Nadaljuj.