More and more local public authorities are aware of the role of communication, information, administrative transparency and public involvement in the decision-making process. The need and desire to make publicly known local issues is increasingly part of the strategy of promoting the activity of local public administration. Democracy in the true sense of the word is impossible today without the implementation of ef­fective communication and information techniques, which are the cornerstones of both public relations theory and practice. The role of communication it­self in the administration has long been recognized and emphasized in the literature, to the point where it has been said that “it is obvious that without com­munication no organization can exist” (Laxmiksnth, 2002, p. 167). All the more so now that new commu­nication and information techniques are being put into operation, an integral part of the reforming na­ture of changes in public administration everywhere. Through this paper we have tried to analyze the impact and importance of public relations pro­cedures in shaping the perception and attitude of citizens towards public activities.