Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development of the meat industry. However the important problem for them there is a problem of competitiveness, growth and development of the business. Not always the enterprise talent can cope with external threats and see new possibilities and prospects. Therefore the important role marketing here should play. In existing the marketing theory there is a problem – absence of special marketing instruments and processes for a small-scale business. The approach offered in article allows to overcome this problem and to develop necessary marketing toolkit.