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  • Nik Mustapha R Abdullah; Ahmad Shuib (Pertanian Malaysia Univ., Serdang, Selangor (Malaysia))

    Conference Proceeding

    The tourism industry has become an important foreign exchange earner in Malaysia in recent years. One of the most visited tourist areas is the Tioman Island. Factor analysis was carried out to determine the perception among tourists regarding the overall attractiveness of this site. Eight factors were perceived to be important and they are environmental protection, public amunities, tourists numbers, recreational facilities, transportation facilities, costs, aesthetic value and the host of the island