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Analiza dejavnikov nakupnega obnašanja za pohištvo otroških sob : diplomsko delo (univerzitetni študij) = Factor analysis of behaviour at children bedroom purchasing : graduation thesis (university studies)
Buh, Igor, 1981-
Pohištvo za opremo otroških sob ima več funkcij. Otroška soba predstavlja otroku hkrati spalnico, igralnico ali pa delovni prostor. Zanimalo nas je, kateri dejavniki so odločujoči pri izbiri ...otroškega pohištva. Z raziskavo smo ugotovili, da so najpomembnejše predvsem tehnične lastnosti izdelka, kot na primer: kakovost, prilagodljivost prostoru in design. Nižji pomen imajo dejavniki cene, blagovne znamke in prodajnih storitev. Ugotovili smo velik vpliv otrok v nakupovalnem procesu, odločujoč dejavnik pa je velikokrat tudi reklama, ki jo naredijo zadovoljni kupci pohištva.
Type of material - 2.11
; adult, serious
Publication and manufacture - Ljubljana : [I. Buh], 2007
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