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Krizno komuniciranje in zaupanje v slovenske javnozdravstvene institucije med mladimi : primer Nacionalnega inštituta za javno zdravje : magistrsko deloFurlan, Nina, 1996-Pripravljenost javnozdravstvenih institucij in zaupanje vanje sta bila zaradi pojava epidemije covid-19 v začetku leta 2020 postavljena na pomembno preizkušnjo. V času takšnih izrednih razmer tako ... zaupanje kot krizno komuniciranje znatno pridobita na pomenu, še posebej pa je pomembna raven zaupanja v entiteto, ki komunicira preventivne ukrepe, kot je to pri nas Nacionalni inštitut za javno zdravje (NIJZ). Ker je komunikacijski pristop kot kompetenca institucije eden od pomembnejših dejavnikov gradnje zaupanja v to institucijo, je namen magistrske naloge identificirati ključne pristope in elemente kriznega komuniciranja NIJZ z mladimi odraslimi v obdobju epidemije in proučiti, kako jih slednji doživljajo ter kako ti pristopi krepijo ali slabijo njihovo zaupanje v NIJZ. Z izvedbo homogene fokusne skupine sem proučila stališča, poglede in mnenja mladih odraslih, natančneje podiplomskih študentov družboslovja o kriznem komuniciranju NIJZ in njegovem vplivu na njihovo zaupanje v to institucijo. Podatke sem analizirala s pomočjo tematske analize in ugotovila, da je vojaški pristop kriznega komuniciranja s strani NIJZ-jevih govorcev slabil zaupanje mladih odraslih v inštitut, racionalni pristop pa bi ga potencialno krepil. Kvalitativne ugotovitve tega magistrskega dela ponujajo priložnost za poglobitev razumevanja dosedanjih kvantitativnih rezultatov raziskav o zaupanju v javnozdravstvene inštitucije ter lahko služijo kot podlaga za oblikovanje komunikacijskih smernic za učinkovitejšo gradnjo zaupanja s komunikacijo specifičnim segmentom populacije, tj. z mladimi odrasli.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Furlan], 2023Language - slovenianCOBISS.SI-ID - 152555779
Author
Furlan, Nina, 1996-
Other authors
Atanasova, Sara |
Kamin, Tanja
Topics
Zdravstvo |
Zaupanje |
Krizno upravljanje |
Mladi odrasli |
Univerzitetna in visokošolska dela |
krizno komuniciranje |
zaupanje |
Nacionalni inštitut za javno zdravje |
crisis communication |
trust |
National Institute of Public Health
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Furlan, Nina, 1996- | ![]() |
Atanasova, Sara | 36383 |
Kamin, Tanja | 22221 |
Source: Personal bibliographies
and: SICRIS
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